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What's up folks?
This weekend make sure to stop by the 1-day popup shop hosted by yours truly. Our popup shop will feature 5 other emerging brands - JATE Clothing, Calab Wear, Charlie Noble, Social Villains, and Mint Designs. At the event, you can expect dope discounted gear, music spinning all day, beer specials for St. Patty's, and good conversation. The festivities will be going down this Saturday at Lower Haters in SF from 10am to 11pm. Peep the flier below for all the details. Believe us, you don't want to miss this! Stay FEARLESS and ZEALOUS my people!!!
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Hello, students.
You guys and gals probably thought I forgot about you but the truth of the matter
is Mr. Flay never forgets. One of my goals is making sure my students receive
the necessary nourishment for the semester. Especially, the all-important spring
semester. What some of you fail to realize is that you’re in dire need of this
nourishment and/or knowledge. So, sit back, take notes, and absorb the next session
of my culinary masterpieces aptly titled, “The Main Course”.
The following ingredients are required for the first dish:

1. Kickin' Collard Greens – Begin this dish by mixing up a batch of the black FAZE
Ride FEARLESS tee in a large bowl. Now, throw in a dash of salt and fresh ground
pepper in the bowl with a pair of the Jordan CMFT Viz Air 13. Next, throw the
contents of the bowl in a pot of water and allow it to cook until you reach a slow
simmer. Once the pot reaches a simmer, toss in the Nixon Newton Watch and a dash
of garlic salt. Allow the dish to boil for an additional 10-15 minutes and then put the
greens in a large tin pan. Once in the pan, pour in the black LRG Core Collection Do It
To It Belt and a pair of black denim jeans. Now, have a seat and enjoy your delicious
creation...or may I say my creation.
The following ingredients are required for the second dish:

2. Sex-In-A-Pan – Boys and girls let me warn you before we begin this dish. First of
all, this ain’t no PG-13 dish so you’ll have to allow your nostrils and taste buds to be
tainted. Are you prepared for this truly seductive dish? Okay, let’s begin. To start,
chop up the FAZE Intermission tee and throw it in a lightly oiled frying pan. Next,
toss in a pinch of the Nike Air Max 90 into the dish. The next step is to place some
freshly sliced Original Obey Cap over the hot ingredients. As the slices begin to melt
over the ingredients in the pan, sprinkle in the red Flud Exchange Watch on top.
Serve the dish with a side of grey jeans and your beverage of choice. Ohwee, it’s hot
in here!!!
The following ingredients are required for the third and final dish:

3. Cajun Style Blackened Snapper – Seafood and spice…where can you go wrong
with this dish?? The two are a match made in Heaven. To begin, dice up some of the
FAZE Watcher tee in black and toss it in a large baking pan. Next, sprinkle in some
fresh Supra Thunder Low Sneakers. At this point, you throw in the staple ingredient
– Cajun spices. It’s looking lovely and smelling fantastic now! Next, put a dash of the
Nixon Rubber Player Watch and place the pan in the oven at 400 degrees for 20 - 25
minutes. Take the dish out of the oven when it reaches a dark complexion and pour
a generous amount of New Era Chicago White Sox Snake Snapback over the entire
dish. Let it sit for an additional 5-10 minutes and serve with a fresh pair of black
denims. Make sure you’re equipped with a tall glass of ice tea because the spices can
be unbearable.
All the above ingredients can be found at the following places:
http://www.fazeapparel.com
http://www.karmaloop.com
http://www.drjays.com
http://www.pickyourshoes.com
htt://www.zumiez.com
The purpose of today’s culinary session is to serve (no pun intended) as motivation
for a prosperous start to the spring semester. Consider this as nourishment for the
mind, body, and soul. As always, if you have any recipes of your own, with FAZE as
the staple ingredient, please feel free to submit them. I know your recipes won't
rival mine but I'm still curious to see what knowledge you’ve retained from my
classes. Until next time, stay FEARLESS and ZEALOUS my people!!!
The FAZE Boys will be headed down to Long Beach this week to partake in the AGENDA Show. For those that don't know about this invite-only tradeshow, check out their website - http://www.agendashow.com.
FAZE Apparel will be located in the PRIMER section of the show so if you happen to be there come check out our latest collection. The show is going down January 5th and 6th from 9am-6pm. If you have the opportunity, it's definitely something to check out because most of the big folks in the fashion industry will be in the building doin' work. We hope to see you there!!

Check out my boy Rymo from OneTrueSoul holding it down in his latest video, "The Recap (2011)". My boy can definitely spit but peep the very RARE 5-panel hat from yours truly. We produced these hats in very limited quantities and Rymo sports it well. If you can find this hat at one of the FAZE retailers, hold onto it because it might be worth some money some day haha.
Check out the video here - http://www.onetruesoul.com/blog/?p=3078
For those that don't know, OneTrueSoul is a clothing brand out of the SF Bay Area that makes some pretty dope threads. We met the folks behind the brand a few months back at the THREAD Show in SF. It's always good to meet folks that are as passionate about their craft as we are about ours and at the same time are not afraid to support other brands. I'm not saying that competition is a bad thing in the fashion game but you have to show respect to other brands when respect is due...otherwise you're just a hater haha. At the end of the day, there is enough recognition for us all and the most original brands will prevail over the imitators. Our FAZE'd out folks should know what side we're on by now and OneTrueSoul is walking a similar path. Respect!
Peep what OneTrueSoul has to offer on their official website - http://www.onetruesoul.com. Until next time, stay FEARLESS and ZEALOUS my people!
What's up y'all?
I hope the holiday season is treating you well so far. For those that stalk us on Facebook and Twitter (just playing lol) you probably noticed that the FAZE Boys have been participating in event, after event, after event. It truly feels like everyday for the last few months we've been either participating or hosting a show and then prepping for the next one. But believe me, this is in no way, shape, or form a compliant because we truly love what we do. That FAZE mentality has been hardcoded in our brains so our work ethic is on another level. We're go-getters and this is our life.
Considering that we've been moving at the speed of light for the past few months, we haven't had the chance to share our experiences with the supporters that weren't able to make it out to these past events. When I say experiences, I mean pictures and you know how we all love those. Check out some pictures from our past 3 events: "Lower the Hate", "THREAD Show SF", and "Unique LA".



If you we're not able to make it to these events, and the pictures don't satisfy that FAZE itch, don't you worry because we have more events coming up in the next few weeks. In fact, we have an event this coming Sunday. Peep the details of our SF Made Event below –
Date: Sunday, December 11th
Time: 10:00am to 5:00pm
Location: Fort Mason Fleet Room in San Fran
Admission: FREE 99
Special Instructions: BE THERE and support local business!!

Don’t forget to subscribe to our official newsletter for upcoming event details before it hits the cyber streets and exclusive content. Until next time, stay FEARLESS and ZEALOUS my fellow go-getters.
What's up folks?
Check out these two events we have coming up next week to celebrate the launch of our Fall/Winter Drop #2. This launch includes the highly anticipated cut-and-sew button-downs - "Protect the Cord" and "The OG Button-down". Make sure you're in attendance at one or both of these exciting events because our latest drop will be available for sale for the first time. Peep all the necessary details for both events below:
Event: "Lower the Hate" - A Special Event to Celebrate FAZE Apparel's Fall/Winter Drop #2
Location: Lower Haters - 597 Haight Street, San Francisco, CA
Time: Friday, November 18th at 6:30pm to 10:00pm
Admission: FREE!
Event: THREAD Show
Location: Metreon Shopping Center - 101 4th Street, San Francisco, CA
Time: Sunday, November 20th at 11:00am to 5:00pm
Admission: $10

Good evening, class.
I hope the fall semester is going well for you so far. To be completely honest, some of you are on the verge of failing my culinary course as we approach the final stretch. I don’t lecture and provide tips to my students to waste my time and yours but instead I do this for your own swag health and well-being. Please pay close attention because there’s still ample time remaining in the semester for you to finish with a passing grade. As a heads up, tonight’s class will be the first session of a multi- part lecture. Please take good notes and welcome to the first session of my culinary masterpieces titled, “The Entrée”.
The following ingredients are required for the first dish:

1. Plum Dumplings - To start, puree some of the FAZE Chief tee in a large pan. Next, blend in a pair of Osiris Caswell VLC Sneakers. The texture of the dish should be just lovely at this point. Now, throw in a dash of the Dope Couture World Wide Bougie Crew hat. Give the ingredients a good stir and then pour in the G2 Flud watch. The
last step is to sprinkle in a pair of black denim jeans and place the dish in the oven at 375 degrees. Bake the dish for approximately 45 minutes and then take it out
of the oven and let it cool for 10-15 minutes. Once cooled, sit back and enjoy your marvelous dish.
The following ingredients are required for the second dish:

2. Smoked Eggplant Rollatini – To be honest, I have a love-hate relationship with eggplant as an ingredient but this is truly one of my favorite dishes. I really have
to mentally prepare for this dish otherwise it won’t turn out how I want it to. Close my eyes, deep breath…let’s go. To start this dish, dice up the FAZE Young Fire tee
in black. Next, mix that in with the Nike Air 1/2 Half Cent Penny and place the ingredients on a flat baking sheet. Now, pour some of the Sneaktip Purple Haze
Snapback on the top of it. Oh boy, my mouth is starting to water at this point. The final step of this delightful entree is to throw in some of the grated Casio GA 110
Hypercolor G-Shock watch and a pair of black jeans. It’s time to grub!
The following ingredients are required for the third and final dish:

3. Wild Blueberry Salsa – First of all, who doesn’t like salsa?? But salsa with blueberries takes it to another dimension. Anti-oxidants and maximum flavor, this
is definitely a win-win situation. To begin, slice up some of the blue FAZE Shield tee and toss it in a large glass bowl. Next, mix in some thinly sliced Nike Air Max 90. At
this point, the array of colors in the bowl should be just as vibrant as a van Gogh painting. Now, sprinkle in some diced Mitchell & Ness 2-Tone Sixers Snapback in the
bowl. Oh shit, you’re cookin’ with Flay now! Oops, excuse my French…I apologize. The last step is to pour some Deuce Brand NBA Philadelphia 76ers watch with a pair
of dark blue denim jeans. Then, eat the salsa with the chips of your choice and enjoy.
All the above ingredients can be found at the following places:
http://www.fazeapparel.com
http://www.karmaloop.com
http://www.drjays.com
http://www.pickyourshoes.com
I hope this evening's class can be used as extra motivation to pull you through the remainder of the fall semester. Remember, I still have a few more sessions of this
lecture to come. Your professor, Johnny Flay, is just getting warmed up. As always, if you have any recipes of your own, with FAZE as the staple ingredient, please feel
free to submit them. I know your recipes won't rival mine but I'm still curious to see what knowledge you’ve retained from my classes. Until next time, stay FEARLESS
and ZEALOUS my people!!!


Check out some of these pictures that we took at our first SLATE show. For those that don't know, SLATE is a section of the MAGIC Tradeshow in Las Vegas, which is the largest tradeshow on the west coast on goes down two times a year. Now that we got that out of the way, a special shout-out goes to all the dope brands that attended the show...oh yeah, and I forgot to mention the celebrities. Man, there was a lot of ill gear in the building! Honorable mention goes to some of our fellow Bay brands - Charlie Noble and Breezy Excursion. The Bay and overall Cali presence was definitely felt at the show. Those FAZE boys put in work at our first showing...a few new accounts, plenty of networking, and major props. We have no other option but to keep the FAZE movement in motion. Our hard work and persistence is not going unnoticed. Until next time, stay FEARLESS and ZEALOUS my people!

What's up folks?
I hope all is well and you remain FAZE'd out. Check out this little online commercial that we shot a short while ago. This is the first time that we've shown this video to the public so consider this the premier. If you ask me, it's also perfect timing for the BART protests that's going on right now. Enjoy!
F.A.Z.E. from Justin Gallagher on Vimeo.







